The opportunity
Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Integrated Marketing team’s mission is to turn central marketing direction, Italy business priorities, and consumer insights into an integrated 360°…
What you'll do
One integrated 360° Italy marketing plan aligned with business priorities
Data-driven recommendations and trade-off decisions
Aligned local and central teams, with risks anticipated
Campaigns delivered and measured against clear KPIs
Clear leadership visibility on priorities, risks and results
Own integrated marketing planning: Lead quarterly and annual planning for the Italian market, (from kick-off through approval of priorities, objectives, budgets and calendar), translating central direction and local insight into one coherent plan and shared marketing calendar
What they're looking for
- Bring data into the plan: synthesise performance, business insight and customer/market intelligence (partnering with Finance, Business Strategy and Insights teams) to inform priorities and support the team's assumptions
- Steer marketing calendar: keep the shared marketing calendar as the single source of truth, ensuring every initiative ties back to strategy and objectives and act as operational gatekeeper
- Drive tracking and governance: Monitor deliverables against objectives, maintain campaign documentation, consolidate visibility over marketing investment, and run post-campaign reviews that turn learnings into insights
- Lead through influence: Work across multiple functional teams, arbitrating competing local and central priorities across marketing initiatives.
