The opportunity
Coursera and Udemy are now one company, creating one of the world's most comprehensive skills development platforms for the AI era. This strengthens our ability to accelerate AI-powered innovation and shape how the world discovers and builds skills at a pivotal moment of change.
What you'll do
Track Coursera + Udemy retention metrics across key customer segments,: geographies, platforms, acquisition channels, buyer segments, subscription products, and renewal cohorts, identifying the key drivers of voluntary and involuntary churn throughout the customer lifecycle.
Develop a data-driven retention strategy by partnering with Research,: Analytics, Data Science, and Support to combine customer behavior, qualitative insights, and business performance data, translating findings into prioritized opportunities and business cases.
Analyze key customer journeys—including onboarding, discovery, engagement,: subscription usage, cancellation, renewal, save, and winback—to identify opportunities that improve learner value, renewal rates, engagement, and long-term customer value.
Partner with Product, Lifecycle, Monetization, and Payments teams to: prioritize and shape initiatives that improve retention, including engagement strategies, pricing and promotional approaches, save and winback programs, and payment recovery efforts that reduce involuntary churn.
Own the retention experimentation roadmap, including opportunity sizing,: prioritization, success metrics, test design, readouts, and recommendations for scaling successful initiatives.
Lead the cross-functional retention operating cadence, aligning stakeholders: on priorities, progress, risks, decisions, and execution while driving accountability across partner teams.
What they're looking for
- Develop scalable frameworks, metrics, and decision tools that enable: consistent evaluation, prioritization, and measurement of retention initiatives across the Consumer organization.
- Communicate retention performance, strategic recommendations, and business: impact through executive-ready narratives, dashboards, business cases, and decision documents, serving as a trusted thought partner to Consumer leadership.
- + years of experience in retention strategy, growth, monetization, product: strategy, lifecycle marketing, analytics, management consulting, business operations, or a related analytical discipline.
- Experience driving strategy and decision-making in a subscription or: recurring revenue business, with exposure to retention, renewal, churn, engagement, pricing, payments, or monetization.
