The opportunity
The Marketing Manager - Central Africa role will be charged with owning marketing metrics for the region and driving growth by leveraging regional and global resources. You’ll be expected to raise the bar for marketing in the region, helping Binance tell our story in a…
What you'll do
Own marketing metrics to drive growth in Central Africa. Be the go-to person: for high-level as well as operational insights into markets and the broader continent.
Collaborate with regional, global and functional teams on planning and: executing campaigns for the Central Africa market
Collaborate on the affiliate program design, optimization and management in the markets managed.
Ensure that users within your purview receive relevant and hyperlocalised: social media interactions within together with specialists in the team and central teams.
Continuously raise the bar on marketing execution in the region
Understanding of growth and integrated campaigns, conceptually be able to: review funnel data and make unique changes bespoke to key markets in the portfolio.
What they're looking for
- + years of proven success in a similar role
- Comfortable operating in a dynamic, fast-moving environment often with uncertainty
- Background in marketing, including large scale integrated campaigns, brand: building and team management (remote team management experience a plus)
- Experience working in regional roles and familiarity with Africa markets
- Previous experience in social media management, affiliate programs, events and influencer management a plus
- Fluency in English, French is also preferred
- Effective communicator, able to represent Binance to external stakeholders
- User-focused, data-driven approach to decision makingAble to conceptualize: and manage integrated campaigns, using both in-house resources and agency partnersUnderstanding of social media and paid channels data analytics
