The opportunity
AMER Product Demand Generation is a team of marketers that drive strategies to engage prospects and customers, generating demand for Stripe's priority products in the Americas. We partner closely with Campaigns, Product Marketing, Sales Development, and Sales to bring…
What you'll do
Lead regional multi-channel strategy for Money Management marketing campaigns: that drive demand. Channels can include paid media, content syndication, digital events, account based marketing (ABM), etc.
Build region-specific marketing activations with channel leads to unlock: local opportunities for Money Management audiences
Build a cross-GTM coalition including Global Campaigns, Events, Product: Sales, Sales Development, and Sales Operations to jointly grow the Money Management pipeline
Own key business and revenue metrics for Money Management across the sales: funnel — investigating conversion, channel mix effectiveness, and pipeline health
Partner cross-functionally to define regional requirements as Stripe refines: marketing capabilities, MarTech stack, and lead management for scaled motions
Identify innovative new ways to reach and engage the Money Management: audience — there is broad leeway in this role to pursue creative marketing ideas
What they're looking for
- + years of experience running scaled digital demand generation programs: (e.g., demand generation, growth marketing, or regional marketing)
- Experience with GTM direct ownership of an audience or product segment at a B2B company
- Demonstrated experience building multi-channel demand generation strategies: and owning integrated digital activations across paid media, content marketing, email marketing
- Proven experience assessing business health and managing marketing: performance metrics. You can turn go-to-market data on lead generation, funnel conversion, pipeline progress, and channel performance into clear insights and actions.
- Strong organization and project management skills with the ability to manage: multiple complex programs simultaneously
- Proven experience building and delivering programs with partners across: Sales, Sales Development, Product Marketing, Content, and Event Marketing. Be prepared to discuss programs you owned directly.
- Ability to navigate ambiguity: The ability to build, adapt, and maintain positive momentum is key for this role
- Fluency with AI including leveraging native AI tooling and integrating LLM /: agentic capabilities into everyday work
