Principal Event Marketing Manager, Data + AI World TourActive$192K
The opportunity
Databricks' Data + AI World Tour is one of the company's largest global demand-generation and brand engines — a 20 stop series of flagship, city-by-city events that bring the Data + AI Summit experience directly to customers, prospects, and partners around the world.
What you'll do
Define and drive alignment of the end-to-end strategy for the Data + AI World: Tour globally — city/market selection, format, content vision, and annual calendar — in close partnership with HQ leadership, regional marketing, and sales stakeholders.
Partner cross-functionally with Field Marketing, Product & Solutions: Marketing, Corporate Marketing, and Field Sales to ensure each event reflects Databricks' latest platform narrative, content strategy, and drives qualified pipeline for the region.
Orchestrate and roll out the World Tour budget model and sponsorship/partner: revenue strategy with Finance and Sponsorship Sales team
Build and maintain the measurement framework for the program: pipeline influence, pipeline on investment, attendee satisfaction, executive/customer engagement — and report out on performance.
Serve as the primary point of expertise and escalation for the program,: mentoring regional marketers and agency partners on best practices without direct reporting lines.
Represent the World Tour program to executive stakeholders, delivering: regular readouts and strategic recommendations to sales and marketing leadership.
What they're looking for
- Act as the connective tissue across a network of regional field marketers,: event agencies, and vendors, setting standards and a repeatable playbook that others execute against
- Continuously evolve the event format based on customer feedback, competitive: landscape, and shifts in the data/AI market to keep the World Tour the must-attend event in each region.
