Sr. Event Marketing Manager, Field ProgrammingActive$158K

Databricks
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The opportunity

As Senior Event Marketing Manager at Databricks, you will report to the Director of Corporate Events and collaborate with global teams. You will lead field initiatives and sales enablement for major events like the Data + AI Summit and World Tour.

What you'll do

  • Flagship events such as Data + AI Summit and World Tour are consistently: treated as strategic field growth engines, with clear motions that translate event engagement into high-quality opportunities and healthy pipeline for priority and strategic accounts.

  • Clear targeting frameworks (including quotas, eligibility to attend, and: strategic account selection) are defined with sales leadership, so the right customers, partners, and reps are prioritized for each program.

  • Field teams have a simple, repeatable event playbook (pre-, during, and: post-event) that is widely adopted, with strong participation in event campaigns and follow-up activities from sales, marketing, and partner teams.

  • Attendee and customer experiences across field-focused programs are cohesive: and premium from invitation through post-event follow-up, resulting in stronger relationships with strategic accounts, partners, and executive stakeholders.

  • Event performance is transparently tracked through agreed-upon dashboards and: reports built in partnership with analytics and operations, giving leaders clear visibility into attendance, engagement, and downstream revenue impact to inform future investment decisions.

  • Lead flow from events into sales systems is reliable and timely, with: well-structured campaigns, lead routing, and MQL definitions that enable BDR/SDR teams to act quickly and consistently on event leads.

What they're looking for

  • Incentive structures (such as SPIFFs and recognition programs) are: thoughtfully used to drive meaningful field engagement with event motions, without creating unnecessary complexity for sales or operations.
  • Cross-functional programs such as executive forums, partner summits, product: announcements, and training and certifications are integrated into a unified field event strategy, so that messaging, targeting, and experiences feel connected for customers and internal teams, and internal stakeholders see the program as well-run with clear goals, communications, and meeting cadences that reduce friction and allow them to focus on driving outcomes.
  • Extensive experience leading complex B2B marketing events or event portfolios: end-to-end, including ownership for business impact and not just execution.
  • Proven track record partnering closely with sales and field teams to design: event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes.