Product Marketing, Data ProductsActive

The opportunity

Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales,…

What you'll do

  • Be the expert on our data analytics buyers: understand how data analysts, analytics engineers, and BI practitioners evaluate and adopt tools, and translate those insights into product roadmap recommendations and GTM strategy.

  • Own positioning and messaging for Stripe's data products, building a clear: and differentiated point of view in a competitive market.

  • Drive end-to-end go-to-market for data product launches: from defining the narrative and target audience to developing the assets and programs that drive adoption across sold and self-serve motions.

  • Partner with demand generation and campaigns to design and execute programs: that reach the data analytics buyer and accelerate product adoption at scale.

  • Build sales enablement: develop the messaging frameworks, competitive battlecards, and assets that help sales teams clearly articulate the value of Stripe's data products.

  • Own competitive intelligence for the analytics and BI landscape, tracking: competitors and turning that intelligence into differentiated positioning and sales tools.

What they're looking for

  • + years of product marketing experience, preferably in B2B tech.
  • A builder mentality with a strong bias to action. Comfortable with ambiguity,: able to experiment and adapt at pace.
  • Excellent communication and presentation abilities, with a proven track: record of distilling complex technical concepts into compelling narratives for executive and external audiences.
  • Exceptional cross-functional leadership and ability to influence across all: levels and functions, from senior leadership to project teams.
  • High comfort toggling between strategy and execution: big picture to fine detail.
  • Proven ability to translate customer and market insights into differentiated: positioning and measurable GTM programs.
  • Deep familiarity with the data analytics ecosystem: BI tools, cloud data warehouses, and analytics workflows — and a proven ability to market to the data analyst or analytics engineer buyer.
  • Experience marketing to technical audiences such as data engineers, analytics engineers, or developers.