The opportunity
There are close to a billion knowledge workers in the world, and only a small fraction of them have discovered what it feels like to work alongside AI that actually raises their game. Getting the rest of the way there isn't a single campaign or launch — it's an integrated…
What you'll do
Define the Marketing and growth strategy, segment by segment. Build a: marketing plan per priority segment or function, prioritizing where to lead first and what to deliberately not do yet.
Set the content direction for Claude for Knowledge Work. Shape flagship: narrative content based on the plan and campaign needs, building on the messaging and launch foundations owned by Core PMM.
Turn activation into a flywheel inside enterprise accounts. Identify and: activate champions, coordinate workshops and webinars, and run lifecycle programs for various personas inside top accounts, inspiring knowledge workers to raise their ambitions and deliver more impact with Claude.
Own the flagship acquisition and activation campaigns. Define and run the: "Hand off your tasks to Claude" integrated programs, choosing channels and activations that fit the audience.
Inform the digital, social, and field motions. Shape the Knowledge Work: digital, social, and influencer motion — ops, finance, legal, marketing, and productivity creators — and our social presence in this space.
Coordinate without owning. Provide direction, coordination, and fuel across: Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success, so the growth motion moves as one program without duplicating any team's mandate.
What they're looking for
- Build and ship the work yourself. Operate as an individual contributor in: year one — write the plans, build the campaigns, and ship the content directly, with room to grow a team as the motion matures.
- Report on what the motion is actually driving. Track and share progress: against awareness and preference, growth (WAUs and enterprise account depth), revenue contribution, and campaign efficiency.
