The opportunity
As the Public Sector Solutions Marketing Lead at Anthropic, you will be the strategic architect of our agency, federal, state, local and international government marketing efforts, positioning Claude as the trusted AI partner for policy makers, public sector knowledge workers…
What you'll do
Develop and execute comprehensive marketing strategy for Public Sector across: key verticals: federal agencies, state and local government, defense, regulatory bodies, public utilities and more.
Craft differentiated positioning and messaging across solutions pages,: campaign materials and content for distinct audiences within the vertical.
Lead go-to-market for product and solution launches including sector-specific: offerings and relevant MCP integrations and skills (LMS platforms, nonprofit, scientific research tools, etc.).
Partner with communications on executive thought leadership regarding AI's: potential to benefit underserved communities, including flagship announcements in the context of key initiatives like Claude for Government.
Work with the social and content teams on a public sector content calendar: that highlights use cases, case studies, and partnership announcements.
Drive thought leadership initiatives and speaking / event opportunities relevant to the public sector
What they're looking for
- Enable sales teams with compelling materials, outbound campaigns, and: pipeline-driving initiatives for public sector enterprise accounts and higher education institutions
- Report on which channels and campaigns are driving results and identify opportunities for iteration
