Product Marketing Manager, APIActive$220K–$290K

Perplexity
Apply now

The opportunity

Perplexity is revolutionizing how companies get work done, and increasingly, how developers build the next generation of AI-native products on top of our search and answer infrastructure. We are seeking a Product Marketing Manager, API to join our team and serve as the strategic…

What you'll do

  • Turn ambiguity into clarity. Transform complex product capabilities into a: crisp market point of view, defining not just what we built, but who it's for, what it replaces, and why it wins.

  • Understand developers and shape the platform narrative. Maintain a deep,: hands-on view of how developers evaluate and build with AI APIs, and translate that understanding into positioning, demos, reference apps, and use-case showcases that make it obvious what teams can build on the Perplexity API.

  • Drive API product adoption. Own the metrics that matter for a developer: platform, including signups, first successful API call, activation, weekly active developers, and revenue, and build the programs that move them.

  • Build and manage developer campaigns. Plan and run integrated campaigns: across owned channels, paid, social, email, events, hackathons, and partner ecosystems, defining the brief, commissioning assets, and reporting on funnel performance.

  • Drive launches as a system, not an event. Orchestrate product introductions: by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch.

  • Make others materially better at their jobs. Equip customer-facing teams with: "talk tracks that close," handling objections and providing competitive intelligence that reflects the actual battlefield.

What they're looking for

  • + years of experience in product marketing, ideally within a high-growth: technology company where you have owned end-to-end product launches.
  • Experience marketing to developers, technical buyers, or an API, SDK,: platform, or infrastructure product, with a strong grasp of the developer marketing playbook.
  • Technical fluency: comfortable reading API docs, running sample code, and credibly discussing tradeoffs like model choice, retrieval quality, latency, and cost with engineers and PMs.
  • Demonstrated ability to build and manage integrated campaigns end to end,: including briefing creative, working with cross-functional partners, and tracking funnel performance.
  • Proven track record of synthesizing complex technical concepts into simple,: specific, and provable narratives that travel across executive, sales, and partner teams.
  • Deep familiarity with the rules of traditional marketing with an interest in breaking them.
  • World-class storytelling skills grounded in data, with the ability to: summarize a product's value in a single sentence and defend it with evidence.
  • Extreme comfort delivering clarity in high-velocity, ambiguous environments.
Product Marketing Manager, API at Perplexity | Role Match