The opportunity
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
What you'll do
Set the marketing strategy for Lyft's Global B2B Platform globally, spanning: Lyft's Global B2B Platform in North America and international rideshare and taxi brand partners
Orchestrate the marketing to the administrators across government,: healthcare, B2B, Automotive, Transit, Business Travel (many verticals) as the single invoicing and billing platform is developed
Build the operating rhythm (planning cycles, budget allocation, reporting: cadence) that lets a central team support multiple brands without becoming a bottleneck
Decide what should be centralized (brand standards, martech, measurement): versus what should stay local (language, market-specific offers, local media buys), and codify that split so new brands can be onboarded predictably
Own the marketing technology stack for global B2B: customer relationship management (CRM) and marketing automation integration, campaign and content management tooling, and reporting infrastructure that unifies pipeline and performance data across brands
Build the systems and dashboards needed to see one accurate view of pipeline,: marketing qualified leads (MQLs) and sales qualified leads (SQLs), spend, and return on investment (ROI) across every brand in the portfolio, not just Lyft's Global B2B Platform North America
What they're looking for
- Partner with data, analytics, and engineering teams to close gaps where: brand-level systems do not talk to each other, and prioritize the fixes that unblock global reporting
- Evaluate and select vendors and platforms that can scale across multiple: brands and markets, with an eye toward cost and integration complexity, not just feature fit for a single market
- Lead the audience-first go-to-market model built around the buyer's problem: rather than the product, starting with Healthcare (Non-Emergency Medical Transportation, or NEMT) as the highest-revenue priority, and scaling the playbook to additional verticals such as Automotive, Universities, and Hospitality and Events.
- Direct a small number of orchestrated tentpole programs per year per priority: vertical, spanning digital, live events, paid media, social, and press
