The opportunity
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
What you'll do
The field narrative: Take the core messaging and positioning built by the PMM team and shape it into a compelling, coherent story the field can carry into every conversation — by persona, segment, and stage of the funnel
The playbook, and how product information reaches the field: You own the system by which our products become legible to the GTM org: the plays, narratives, assets, and channels that ensure every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives
Technology & services delivery partner GTM: Own how we go to market with our technology and services delivery partners — enabling them on our products and narrative, partnering strategically on launches and programs, building joint go-to-market motions, and aligning priorities so that our success and our partners' success reinforce each other
Braze Services Marketing: Own the GTM narrative for our in-house services — support, onboarding, and education — and articulate the distinct value of Braze-delivered services to our customers as a meaningful differentiator
A small, agile, growing team: Lead and develop a team of GTM PMMs, setting priorities, raising the bar on craft, and building the foundation for a function that will scale globally over time
Partner with field leadership every day. Work hand-in-hand with Sales,: Solutions Consultants, and CS leaders to understand where deals stall, what reps need, and how to translate product value into language that moves opportunities forward
What they're looking for
- A marketer who loves working with Sales and Customer Success. You're: energized by the field, not protective of distance from it. The field trusts you as a subject-matter expert; Marketing trusts you as a strategic, thoughtful partner
- A messaging craftsperson. You can take a positioning doc and a complex: product and turn it into something sharp, memorable, and sales-ready. Strong messaging chops are non-negotiable
- Fluent in the sales motion. You understand how deals actually get done and: build for the way the field really sells
- Deeply curious. You ask why. You dig into the product, the market, the: competition, and the customer until you understand them well enough to make them simple
- An exceptional writer and presenter. You write with clarity and edge, and you: can command a room — a sales kickoff stage, an exec readout, or a field enablement session
- Steeped in martech. You bring deep experience in the martech space, including: a strong grasp of AI innovations and the competitive landscape
- A sharp prioritizer and a builder of trust across cross-functional teams
- + years of experience in Product Marketing, GTM/field marketing, or a closely: related GTM function, including experience leading and developing people
