The opportunity
DeepL is at an inflection point in its growth, and this is an opportunity to directly shape how the world's most accurate AI translation company acquires and converts customers through paid media. As Senior Performance Marketing Manager, you will own the strategy and hands-on…
What you'll do
Own and scale DeepL's paid social programmes across LinkedIn, Meta, Reddit, X: and other emerging channels, tailoring strategy, audiences and creative to each platform's strengths.
Own and scale DeepL's paid search programmes across Google, Bing and other: search engines, managing keyword strategy, bidding, ad copy and landing page alignment to maximise efficiency.
Define and manage channel-level budget allocation, shifting spend in response: to real-time performance signals to hit CAC, pipeline and ARR targets.
Champion a culture of experimentation: design and run structured A/B tests across creative, audience, bidding strategy and landing experience, translating results into scalable playbooks.
Stay ahead of platform changes, betas and new ad formats across social and: search, evaluating and piloting new channels where they offer efficient acquisition.
Develop and execute global paid social marketing strategies aligned with: business objectives across multiple regions and products.
What they're looking for
- Plan, launch, manage and optimise paid marketing campaigns across the full: funnel, including demand generation, account-based marketing (ABM), product launches, webinars, events, partner marketing and brand campaigns.
- Manage campaign budgets, forecasting, pacing and spend allocation, ensuring: efficient investment and continuous optimisation based on performance.
- Monitor, analyse and report on campaign performance, pipeline contribution,: attribution, ROI and other key marketing KPIs, providing actionable insights and recommendations.
- Work cross-functionally with key stakeholders (e.g., Product Marketing,: Sales, Marketing Operations, Brand, Creative, Regional Marketing) to align priorities, coordinate campaign execution and support business objectives.
