The opportunity
The Central Product Analytics team sits at the heart of how SumUp understands and improves the experience of millions of merchants using our products every day. This role owns the Engagement domain — covering merchant engagement, product activation, support responses, and…
What you'll do
Define event taxonomies and measurement plans, implement and QA tracking: (GA4), and make sure analytics is built into new product features from day one
Build and maintain scalable datasets in Snowflake: including funnels, customer behaviour models, and feature adoption metrics — and use them to generate insights that directly inform product decisions
Design and evaluate A/B tests: define success metrics, assess statistical validity, and communicate results clearly to product and engineering stakeholders
Create and maintain intuitive dashboards and reusable query templates in: Tableau that help teams answer their own questions without always needing an analyst
Partner with product managers to develop and map out KPI trees, identify: measurement gaps, and improve the quality and accuracy of engagement tracking across the domain
