Senior Product Marketing Manager - New ProductsActive$156K–$210K

The opportunity

Ramp is building new products that can reshape how finance teams operate. These products begin before the market playbook is obvious: the customer problem is still being sharpened, the product is evolving quickly, and the path from early signal to durable growth must be built.

What you'll do

  • Shape product strategy early. Bring customer, market, and competitive: evidence into product decisions before the roadmap is fixed. Help the team identify the wedge, target segment, table stakes, differentiators, and highest-leverage problems to solve.

  • Find product-market clarity. Define the ICP, buyer, user, jobs to be done,: workflow, alternatives, and reasons customers will switch or expand.

  • Own the product narrative. Build the canonical positioning, messaging,: claims, proof, and competitive story. Translate technical and operational complexity into a clear customer value proposition without flattening how the product works.

  • Design the zero-to-one GTM. Determine how the product should enter the: market, including audience, channel, pricing and packaging inputs, sales motion, self-serve motion, launch sequence, and adoption plan.

  • Lead launches end to end. Coordinate Product, Engineering, Sales, Growth,: Creative, Communications, Support, and other partners around one launch strategy, readiness bar, and set of measurable outcomes.

  • Build commercialization, not just awareness. Create the programs, enablement,: proof, and feedback loops that turn interest into qualified pipeline, activation, retained usage, expansion, and revenue.

What they're looking for

  • Work deeply with Product and Engineering. Understand the product's: architecture, data, constraints, and trust model well enough to influence tradeoffs and explain it credibly to both technical and business audiences.
  • Create the customer learning system. Develop direct relationships with buyers: and users, run structured discovery, capture objections and product gaps, and turn what you learn into product and GTM decisions.
  • Own the business scorecard. Define leading and lagging indicators, build a: clear operating read, diagnose what is moving or stuck, and recommend the next intervention.
  • Build proof and competitive intelligence. Develop customer evidence, use: cases, benchmarks, and a current view of the market that improve both product decisions and GTM execution.