Lead Product Marketing Manager - VerticalsActive$190K–$260K

The opportunity

Ramp already serves thousands of organizations in industries where financial operations work differently: construction companies that manage spend by job and cost code, nonprofits that report by fund and grant, and public-sector organizations accountable for every taxpayer dollar.

What you'll do

  • Set the vertical portfolio strategy. Build the business cases, opportunity: sizing, segmentation, and priority order that determine where Ramp invests and where it does not.

  • Own the vertical business number. Define the scorecard for each priority: vertical: pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.

  • Become the market expert. Understand the financial workflows, buying: dynamics, regulatory requirements, technology ecosystems, and competitive landscape of each priority industry.

  • Influence the product roadmap. Translate market evidence into clear product: requirements and help Product distinguish table stakes from differentiators.

  • Build industry-specific, cross-product narratives. Package Ramp's cards,: expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation around the jobs each vertical needs to get done.

  • Own GTM strategy end to end. Define the ICP, audience, positioning, claims,: proof, channel strategy, launch plan, sales motion, and adoption plan for each priority vertical.

What they're looking for

  • Lead market-facing programs. Represent Ramp in the industry through webinars,: customer sessions, partner moments, field events, advisory groups, and executive conversations where domain credibility matters.
  • Make Sales better at winning. Build workflow-based pitch narratives, sales: plays, proof, competitive guidance, and demos that help sellers lead with the customer's industry problem instead of a list of Ramp products.
  • Run the operating cadence. Bring Product, Growth, Sales, Marketing,: Partnerships, and Finance into one readout: what is moving, what is stuck, what we learned, and what changes next.
  • Build the customer and partner feedback loop. Develop trusted relationships: with finance leaders, operators, ERP and implementation partners, associations, and sellers closest to the market.