The opportunity
We're looking for a Social Media Lead to own Asana's voice across every channel our audience shows up in. We don't see social as a supporting channel; it's a direct lever for business impact.
What you'll do
Own Asana's social presence across LinkedIn, X, YouTube, Instagram, TikTok,: and Reddit — developing and executing a content calendar that builds brand awareness, drives engagement, and supports pipeline and business goals.
Create and produce original content, video-first: short-form video, photography, graphics, and written copy — using AI tools as part of your own process for scripting, shooting, creating, and editing. Partner with our creative team on bigger productions, but be able to go from idea to a published video yourself when speed matters.
Concept and execute social campaigns tied to product launches, industry: events, and key moments, ensuring every program lands with a consistent, compelling narrative.
Stay ahead of platform shifts and cultural moments: know what's genuine signal versus noise, and move fast when something is worth Asana's voice.
Be a proactive, strategic partner to peers: bringing stories, ideas, and a point of view to the table instead of waiting for a brief, and helping the broader team see social as a place to test and prove business impact, not just amplify what's already been decided.
Engage authentically with our community: customers, prospects, practitioners, and the wider future-of-work conversation — building our profile, telling our stories, and turning relationships into advocacy. Work closely with the PR and comms team to expertly handle issues and community feedback, if and when needed.
What they're looking for
- Monitor performance and translate analytics into strategy: use data to know what's actually working and why, and apply that judgment to prioritize across competing requests.
- Steward the Asana brand across social, making sure every post reflects our core attributes.
- Demonstrates curiosity about AI tools and emerging technologies, with a: willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- –10 years of experience in social media or digital marketing, ideally for a tech, AI-native, or B2B brand.
