B2B Demand Generation ManagerNew

Deliveroo
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The opportunity

Deliveroo is on a mission to transform the way the world thinks about food delivery, and B2B marketing is central to how we grow our merchant business. We're looking for a B2B Demand Generation Manager to own paid demand generation across our operating markets and help us win in…

What you'll do

  • Owning end-to-end paid demand generation across our markets and B2B products,: managing significant budgets across a broad channel mix (Meta, TikTok, Google, programmatic and beyond), experimenting with locally relevant tactics and turning what works into scalable playbooks;

  • Partnering closely with country Sales and commercial stakeholders to: understand local strategy and market dynamics, and adapting the demand gen playbook to each market;

  • Building a lead generation engine that converts, looking beyond raw lead: volume to lead quality, merchants that go live, and the GOV (Gross Order Value) they generate

  • Partnering with creative on full-funnel campaigns and sharp positioning, from: lead generation through to brand awareness that defends and grows share in a highly competitive category, working independently with country teams;

  • Driving automation and AI-assisted workflows to improve efficiency and reduce manual effort;

  • Supporting new product and feature launches with go-to-market demand generation campaigns;

What they're looking for

  • Owning reporting and measurement, defining success from spend through to live: merchants and GOV, and building strong relationships with Sales, Product and commercial teams to drive real business impact.
  • A seasoned performance marketer with 5–8 years running high-budget B2B paid: campaigns across multiple channels with real strength in Meta, TikTok and Google Search and across multiple countries, products or clients;
  • SMB B2B experience: you build lead generation pipelines that convert, thinking beyond the lead to good leads, merchants that go live, and the GOV they generate;
  • Strong local and commercial instinct: you work naturally with Sales, adapt to each country's strategy, and communicate clearly in English (other languages a plus);