The opportunity
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements.
What you'll do
Plan and execute integrated demand generation campaigns across Southeast: Asia, spanning paid, organic, lifecycle, field and ABM
Localise and adapt global campaign frameworks for regional relevance: language, buyer behaviour, channel mix, and competitive context differ market to market, and campaigns need to reflect that
Partner with BDR, Sales, field, Partner Marketing and shared services team -: Brand & Content, Creative Services, Lifecycle, Product Marketing - to align campaign timing and messaging with regional pipeline goals and account priorities
Work with Brand & Content and Product Marketing to identify where existing: assets translate well regionally and where new, locally relevant content is needed
Manage campaign calendars, budgets, and vendor relationships across multiple markets and timezones
Track and report campaign performance by market and channel, with a clear: point of view on what's working, what isn't, and why
What they're looking for
- + years in demand generation, integrated campaigns, or performance marketing,: ideally with experience across Southeast Asia markets
- Comfortable owning campaigns end-to-end, from planning through execution to: reporting, without a large supporting team
- Comfortable self-serving in a lean-resource environment: from copywriting, basic design, case study interviews, to event execution - are part of the job here, not someone else's
- Experience managing media budgets: with or without agencies - across multiple markets in Asia, with a clear read on where spend is and isn't working
- Working knowledge of the channels and platforms relevant to APAC (regional: media partners, local search and social nuances, established martech stack)
- Able to read data and turn it into a recommendation, not just a report.: Familiarity with Tableau and Salesforce (or equivalent) preferred
- Ability to report performance against OKRs/KPIs to executive leadership,: translating market-level detail into a regional story
- Strong collaborator who can align global and local priorities without treating either as the default answer
