The opportunity
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
What you'll do
Drive Full-Funnel Digital Strategy: Formulate, execute, and evaluate a multi-market web and digital marketing strategy across APAC to build brand awareness, acquire new customers, and drive revenue impact across target verticals.
Stakeholder Alignment: Serve as a bridge between regional commercial leadership, country marketing teams, and global digital/acquisition hubs to ensure regional campaigns align with local market realities and pipeline goals.
Strategic Partnerships: Collaborate directly with the VP of Marketing, APAC on spends and ROI forecasting, and high-impact strategic projects across the broader marketing organization.
Team Leadership & Development: Build, coach and guide local and regional digital marketers. Set clear goals, foster individual career growth, and drive organizational alignment around shared business metrics.
Acquisition & Pipeline Generation: Oversee the planning, setup, and optimization of integrated demand generation campaigns (Search/SEM, Paid Social, Display, Programmatic, Content Syndication) to deliver qualified Sales Accepted Opportunities (SAOs).
Search & LLM Optimization: Drive search strategy across regional markets, maintaining a forward-looking approach to search trends, user behavior, and modern AI/LLM discovery engines.
What they're looking for
- Web & Localization Management: Lead regional web strategy—including local landing page creation, web copy translation, user experience optimization, and web personalization across APAC sub-regions.
- Agency & Vendor Management: Direct agency partners and media buyers across APAC. Manage campaign briefings, media plan evaluations, agency output, direct publisher deals, and ongoing execution quality.
- Budget Allocation: Manage, and continuously optimize quarterly and annual digital marketing spend across APAC markets to ensure maximum return on investment (ROI).
- Performance Analytics: Leverage analytics platforms (e.g., GA4, Salesforce, Marketo, Looker) to track campaign efficacy, model multi-channel attribution, and extract actionable insights for rapid continuous improvement.
