The opportunity
Hi 👋 I’m Rosalia , and I look after our Product Marketing team at Ashby. I started my career in Product Marketing and helped build the Sales Enablement function at HubSpot during its journey from startup to IPO.
What you'll do
Product Marketing
Brand or Corporate Marketing
Content or Communications leadership
Own the differentiation story at the company level: the message that has to work broadly, across every segment, without dilution.
Maintain a scalable messaging framework that feeds into other teams’ work and go to market campaigns.
Serve as the connective thread that keeps segment-specific narrative: (Enterprise, startup, mid-market) consistent with the overarching company story.
What they're looking for
- This work includes things like: Maintaining strong proximity to the “front line” to ensure messaging reflects the real needs, objections, and language of our buyers.
- Listening to Gong calls and engaging directly with customer-facing teams
- Conducting one-on-one customer interviews and surveys
- Running qualitative and quantitative market research studies
