The opportunity
This role sits within Miro’s Lifecycle and Education team, part of the broader Integrated Marketing organization. We partner closely with Growth Marketing and Product teams, PMM, GTM teams, and more.
What you'll do
Design and build lifecycle campaigns focusing on onboarding and adoption,: getting new customers to value quickly and keeping them engaged beyond their first session
Partner with Product and Analytics to bring usage signals and turn them into: dynamic, behaviour-based lifecycle programs spanning across email, in-app, and emerging CRM channels
Operate with an AI-first approach across your whole workflow, using: automation to accelerate content generation, personalization, segmentation, decisioning, and analysis
Run experimentation and data-driven optimization as a default across every: program, measuring true incremental impact and continuously sharing learnings and insights across the team. Own your metrics and reporting end-to-end
Work closely with Product, Customer Education, PMM, and GTM so that lifecycle: campaigns and content land as native, timely, and genuinely useful to users
Get deep on our users' experience, lifecycle stages, and segmentation to: uncover growth drivers and deliver tailored, personalized experiences to every customer
What they're looking for
- + years in lifecycle/CRM marketing, growth, or a related discipline,: including hands-on experience in B2B SaaS building email campaigns, automation flows, and multi-channel lifecycle programs
- Experience building dynamic, highly personalized, evolving lifecycle systems,: not just static journeys and blasts. Proven examples of nurture and re-engagement programs that converted and drove measurable impact on activation, adoption, and retention
- Deeply fluent in Braze or a similar marketing automation platform. You build: your own workflows, segmentation logic, and triggers hands-on. Experience working with CDPs and event pipelines to power behaviour-based, real-time lifecycle programs
- Strong analytical instincts, ability to see and diagnose the full journey,: and zoom in to very specific details. Comfort using data to drive prioritization and decision-making
